Project for: TV8 Turkish TV channel

Creating a mobile application for the TV8 television channel.

The main objective of the project was to design an application where users would interact with television stars.

The company owner asked the brain team of which I am a member to create an idea to engage the audience more in our TV shows.
That’s why I developed the application idea and took part in the UX/UI stages of this application, which has been downloaded over 4 million times in Turkey.

Difficulties;

• Creating a Common Approach
  It was necessary to develop one application instead of a separate application for each product/program. This meant that programs in different formats had similar navigation structures and approaches.

• Full Coordination With Live Streams
  In order for the App to be more effective during TV shows, it needs to work in full coordination with the live broadcast.

• Infrastructure Limitations
  The application, which will most likely be used by millions, had to have a very good infrastructure.

• Lack Of Acceptance
  Since no application had worked this way before, it was a question mark as to how many users would use this application.

Opportunities

• High Engagement
  It is very difficult for users to communicate with the artists and singers they see on TV shows in daily life. Thanks to this APP, users will have this chance.

• Instant Impact
  Users can see the impacts of the decisions/acts they make live on air.

• Advertising Income
  In the App, advertising spaces may be sold and sponsorship agreements can be made depending on the popularity of the different TV Shows.
  In this way, multiple incomes may be earned.

• In-App Purchases
  For some popular sections or features, a separate membership model can be used and an income model model can be built.

• Extra Contents
  Behind-the-scenes footage and very special photos that users cannot watch anywhere else can be accessed through the application.

• Gamification
  With gamification, users can stay in the app and compete with each other, and the user’s engagement with the APP can be increased with this gamification and even with rewards.

Since the information obtained depends only on the comments in the app store, it would be wise to conduct some interviews and surveys with users who use our other apps and check what we found.

Goals

• Learning how users prefer to communicate with celebrities
• To find out if they would want to use an app that covers all applications
• Learning about the features that users like and dislike in other entertainment applications they use.
• To find out what users think about a paid membership option and understand how much budget they want to allocate if there is a paid membership
• Learning about users’ favorite shows and which parts they like about those shows

I conducted interviews and surveys with the participation of 14 users.

Findings from interviews and surveys;

• Apart from the app, users also want to visit celebrities on set
• Users have great motivation to stay in touch with celebrities
• Users are very keen on the idea of ​​having all programs in one app. This way, they think they won’t have to install multiple apps on their phones
• Users prefer the app to be free, but if there is a unique advantage they can reach, they may accept paying a small amount of money
• The top 3 places in users’ favorite shows are; Survivor, Voice, Got Talent

Using the quantitative and qualitative data from interviews and survey results, I defined the three target group profiles Salih (Teacher, 31), Oznur (Salesperson, 24), and Ezgi (Student, 18) to better empathize with my main user groups and prioritize goals according to their needs.

Example Persona

Based on the insights gained from the initial content audits, competitor analyses, and Card sorts with potential users, I defined the sitemap for Yan Ekran and then evaluated it via tree tests with potential users.

Note: Each application has its own unique sitemap. This image is just an example of a specific TV Show.

Paper-Prototypes

With low-fidelity paper prototypes, I planned to test MVP features with users. Without much effort, adjustments could be made before going into the much more costly digital implementation.

Clickable Prototypes

After some paper prototyping adjustments, wireframes, and mid- and high-fidelity prototypes were created, which I supplemented with clickability using Adobe XD.
In addition, the users asked smart questions, which led to further improvements.

Some UI Examples:

Note: Please note that each program has its own color schema and some fonts may vary depending on the program and sponsors.

Colors

Font

Some UI Elements

To quantitatively review the usability assumptions, I did A/B and click tests, which confirmed my assumptions except for a few details. First and foremost, I tested the navigation structure on mobile devices, the wording of some actions as well as preferences regarding the visual design.

When this project was initiated, it presented some risks but also significant potential opportunities.

This opportunity led my company to invest in my idea, resulting in the application being adopted for prominent programs such as The Voice, Survivor, Rising Star, Got Talent, and a total of 13 different TV shows.

As a result, the app has been downloaded over 4 million times.

Its popularity, combined with program-specific advertising opportunities, generated an average annual revenue exceeding 1.5 million dollars.

As a UX designer, I was proud to contribute to this project from its inception through design and implementation and to witness the success it achieved.