Lead senior UX/UI designer for Commspoint products, helping brands and agencies optimize their communication channel mix through data-driven insights.

• Conducted extensive user research to validate design solutions, resulting in measurable improvements in user engagement and satisfaction.
• Led qualitative and quantitative UX research initiatives, including user interviews and usability testing for new feature development.
• Developed and implemented a comprehensive design system to ensure consistency across all Commspoint products while improving development efficiency.
• Established structured user feedback channels and data flow processes, resulting in more informed design decisions and improved user satisfaction.
• Successfully integrated Agile methodologies tailored to UX team needs, enhancing cross-functional collaboration and delivery timelines

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Spearheaded UX/UI design for BlueDolphin, an Enterprise SaaS platform enabling business transformation and process management.

• Mastered ArchiMate® modeling language to ensure technically accurate and user-friendly design solutions.
• Implemented systematic user research methodology including SUS tests, one-on-one interviews, and CX reports.
• Developed and executed comprehensive usability testing programs, resulting in significant improvements in user satisfaction scores.
• Created data-driven design solutions that helped retain at-risk customers through targeted UX improvements.

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UI/UX initiatives for e-commerce, entertainment platforms, and mobile applications while driving creative formats for television programming.

• Conceptualized and developed a mobile application garnering over 4M downloads and generating $1.5M+ annual revenue.
• Developed cross-platform design solutions spanning iOS, Android, and Apple TV platforms.
• Created innovative interactive features for major TV shows including The Voice, Got Talent, and Survivor.
• Secured significant sponsorship contracts with major brands including Vodafone, Samsung, and Fanta through compelling digital experiences.

Pioneered all kinds of visual initiatives, including portal design, magazine websites, and print publication design for one of Turkey’s largest newspapers.

• Design of newspaper portal and magazine websites and working on gaining new users (Used Google Analytics after 2007)
• Designing magazines
• Designing promotional CDs and coding them with Lingo programming language.
• Managing all kinds of advertising and emailing processes

Worked for all design projects of Turkey’s largest news portal e-kolay.net, CNN Turkiye, and many other portal websites while working as part of the frontend team.

• E-kolay.net portal design and implementation
• Other related portals (sports, finance, women & children, etc.) designs and implementation
• CNN Turkiye website design and implementation
• Dogan Group website design and implementation

Supported multimedia and website projects for various clients in one of Turkey’s most well-known agencies and PR companies.

• Philips Turkey Website
• Ford Turkey Website
• Citibank Turkey Personal Banking Website
• Turkcell GSM operator website
• Various interactive game and animation projects