Designing clear, scalable experiences for complex products
Product Designer focused on complex SaaS, data-heavy tools, and technical workflows.
I work across strategy, discovery, and hands-on design, turning complex systems into clear, usable experiences.
With a background in system analysis, I’m strong at spotting hidden issues, understanding dependencies, and removing friction early.
I’ve worked with a wide range of user types, which helps me design solutions that scale across different needs.
I collaborate closely with product managers, engineers, and data teams, moving easily from strategy to execution.
How I Work
Research & Discovery
Plan and run user research, from interviews to usability testing, to uncover real needs and inform product decisions.
Complex Systems & Workflow Design
Break down complex systems, map dependencies, and design clear workflows that reduce friction for users and teams.
Design Systems & Scalable UI
Design and evolve design systems and components to ensure consistency and scalability across products.
Cross-functional Collaboration
Work closely with product managers, engineers, and stakeholders, aligning business goals with user needs.
User Understanding & Validation
Develop personas, user journeys, and task flows, and validate solutions through testing and iteration.
Product Thinking & Delivery
Contribute from early strategy to final delivery, helping teams make clear decisions and move forward with confidence.
Selected Case Studies
A closer look at how I approach complex product challenges.
Presentation Manager Web Transition
Research-driven transition from desktop to web focused on simplifying complex workflows, validating user expectations, and defining a clearer product structure for Nielsen Commspoint.
Unifying Nielsen Products with a Scalable Design System
Creating a unified and scalable design system to bring multiple Nielsen products under one consistent experience while improving usability, accessibility, and cross-product consistency.
Integrating UX into the Agile Workflow at Nielsen Netherlands
Integrating UX research and design thinking into the agile workflow at Nielsen Netherlands to improve collaboration, reduce inefficiencies, and create a more user-focused product development process.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible”
Donald A. Norman
Co-founder and board member of Nielsen Norman Group